It’s been hard to avoid the conversation around postal rates in the commercial and direct mail printing industry during the past few years. As Postmaster General Louis DeJoy has made aggressive moves ...

Opinions expressed by Entrepreneur contributors are their own. If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a ...

At the recent PRINTING United Expo in Orlando, there was no shortage of educational sessions that focused on direct mail. It is still an incredibly effective tool for brands of every shape and size — ...

Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? To find out, researchers at Lob and Compere ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...