To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Prominent manufacturers of test equipment, who have historically sold directly to their customers, have begun exploring new sales channels and are now offering a wider variety of products through ...

Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Delta Air Lines and Sabre have reached a new multiyear "value-based" distribution agreement in which the carrier and global distribution system will work together on improving indirect distribution ...