Channels of distributions are included in the analysis of place within the "4-P" business marketing mix. The channels of distribution describe how products are delivered to target customers.

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Using a single-channel distribution strategy produces economies of scale that can improve your profit margins, but it often reduces your sales potential. Using multiple distribution channels can ...

Microsoft recently rolled out a new Home experience for its Xbox app on Windows PC. The importance of distribution channels is one of the key trends to watch in the broader gaming industry. (Xbox ...