Distributor expectation in marketing should be based on a mutually beneficial partnership. Your expectations of distributor marketing will be based on factors such as their commitment to your products ...

As with any marketing campaign, consistency is key when you are implementing marketing programs with your retailers or distributors. Managing these programs centrally helps ensure consistency and ...

Distributors provide a sales and marketing service that enables other companies to sell to customers they could not reach with their own resources. Distributors can act on behalf of a number of ...

Brothers, Brian Bluff, cofounder and CEO, Site-Seeker Inc., and Eddie Bluff, cofounder and vice president of key accounts, will reveal the results of HARDI ROC, a year-long case study designed to ...

Distributor marketing strategies are evolving as they embrace advancing technology and the changing sales landscape. This isn’t an instant process though, and questions about what is effective as well ...

NORTHBROOK, Ill.--(BUSINESS WIRE)--Resin distributor M. Holland Company announced today it has signed a letter of intent to acquire T&T Marketing, a leading distributor of polymer resins and compounds ...

SOMERVILLE, Mass.--(BUSINESS WIRE)--Grossman Marketing Group, a 108-year-old, fourth-generation, promotional products and print company, has acquired Logos in Print, a promotional products distributor ...

Pepin Distributing Co., a distributor of Anheuser-Busch Inc. beer products, integrated mobile into its overall marketing mix and grew its opted-in mobile database to 12,000 consumers in six months. A ...

The Avnet Electronics Marketing operating group of Avnet, Inc. (NYSE:AVT) has become the first distributor certified by Renesas Technology America, Inc. to program the company’s security IC product, ...

Mobile content developer and distributor SilverBirch Inc. has acquired Jambo Mobile Solutions, owner of a proprietary text messaging platform. Jambo Mobile is a mobile marketing services provider ...