Let’s start a simple crusade that will benefit us all. The crusade is to get companies using e-mail for marketing to properly use double opt-in. We will cure them of their ignorance by embarrassing ...

MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...

A double opt-in process can help brands protect their sender reputation and email deliverability. Here are four ways to maximize double confirmations for email.

Microsoft has announced major changes to its recently unveiled AI-powered Recall feature, part of the new line of Copilot+ PCs, in response to blistering criticism from security researchers about ...

This may sound like a “duh” step in your marketing prospect, but not having an elist could squash any real progress you make using emails and enewsletters. If you want to ramp up your online marketing ...