Are you struggling to get subscribers to open your emails? If so, you’re not alone. There are plenty of important email marketing metrics, but your open rate is perhaps one of the most important. A ...

A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Email is an effective and affordable digital marketing strategy that many businesses rely on to reach customers. Implementing email marketing is straightforward, thanks to templates and platforms that ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

MailChimp has clarified its policy regarding opt-in to email lists. The email service firm said last week that it is rolling out a single opt-in for new lists and some old ones, as it says many of its ...

Email marketing is a powerful tool that can build customer trust and connections, drive traffic to your website and convert leads into loyal customers. However, it’s not enough to send emails and hope ...

A myriad books and articles have been written lately about the validity of opt-in lists, which are advantageous both for click-and-mortar and for brick-and-mortar companies. Once you have targeted ...