SAN FRANCISCO (Reuters) - Google Inc plans to split off its search marketing arm from its affiliate marketing business and sell the search marketing business at its recently acquired DoubleClick ...

Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick bid management platform ...

In a move that amplifies its mission to serve as a one-stop-shop for Web marketing technologies, DoubleClick Inc. on Monday said it would acquire search and affiliate marketing company Performics. The ...

Google Inc.’s pending $3.1 billion acquisition of online ad-serving vendor DoubleClick Inc. will hurt consumers, according to two privacy groups opposed to the wholesale approval of the deal. The ...