Pick any ranking of publicly traded companies, and year after year you’ll find Apple in the top three worldwide. To say that its famous logo is ubiquitous is an understatement. It’s everywhere and ...

Does bombarding people with your logo actually make it memorable? Apparently not. Scientists at UCLA put 85 students in a room and asked them to draw what you’d think would be one of the most ...

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

In a recent fit of boredom, I tried to draw from memory the primary logo of all 14 Big Ten schools. Most were fairly accurate, while some — like Penn State's — weren't very pretty. I don't have any ...

That's a whole lot of logo fails. Photo: Branded in Memory As the world’s most valuable company, with one of the most recognizable logos in corporate history, you’d think that most people would be ...

Of 85 UCLA undergraduate students, only one correctly recalled the Apple logo when asked to draw it on a blank sheet of paper, psychologists found. Fewer than half correctly identified the logo when ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...