Wendy's is pushing back on reports that the restaurant chain will increase menu prices. Wendy's issued a statement Tuesday saying that it is investing $20 million into high-tech digital menu boards ...

Wendy's, which operates 94 locations across Massachusetts, is reacting after widespread reporting on a recent earnings call in which CEO Kirk Tanner announced plans to begin testing "dynamic pricing." ...

It’s not often that an announcement from a restaurant chain’s CEO ends up becoming a major story in the mainstream media, but that’s what happened in mid-February when Kirk Tanner, the CEO of The ...

Wendy's, the fast food chain known for pioneering the drive-thru and other marketing strategies, is planning to spend millions over the next few years to implement technology that will allow them to ...

Shortly after this column was written, Wendy's – presumably intimidated by my clout – chicken-nuggeted out and released a statement saying that while it will ...

Wendy's has announced that it plans to roll out a dynamic pricing model as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate ...