We often think about the e-commerce shopping experience as a journey from the homepage to checkout. As an e-commerce professional, you want to optimize each page on your site to guide a shopper ...

Are you helping to run an e-commerce business? Looking for ways to use email marketing to boost your conversion rates? You have a lot of options for marketing your e-commerce business online: social ...

If there is one trend that I am very excited about over the coming 12 months it has to be commerce through Facebook. I’m not talking about sites building a following and pushing people off to their ...

Consumers are getting harder and harder to impress. The bar for what makes a standout customer experience (CX) is rising every year. The key is to never settle for the status quo. Shopper expectations ...

AI is automating and transforming traditional website optimizations methodologies, increasing engagement and revenues.

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

So let’s just fast forward through all that “popups are so annoying and can’t actually work!” malarkey, can we? Aweber found in one case study that switching to a popup form compared to a sidebar form ...

Nearly half (46%) of people who viewed video ads took some kind of follow-up action, according to a study cited in an infographic about video in e-commerce. The infographic, released by JLB Media ...

A successful e-commerce business demands a strong concept, authoritative branding, secure payments, multi-channel selling, optimized fulfillment, and data-driven marketing. Starting an e-commerce ...

E-commerce boomed during the pandemic. That, coupled with widespread store closures, led many retail pundits to predict the final death of physical stores. In some ways, they were right. Approximately ...