Email is an efficient, cost-effective, and environmentally friendly way to communicate with large groups of people. However, non-strategic use of mass email can reduce employee productivity and hinder ...

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Many retailers find themselves in the midst of urgent business situations facing the various phases of COVID-19 recovery. Now’s a time where they need to create personalized digital touch points in ...