Microsoft Outlook remains the dominant email client in corporate environments, managing billions of messages across organizations worldwide. As businesses evolve their technology infrastructure, the ...

Some 150 clients compiled the analysis from 7.4 billion emails sent by Epsilon in 2010’s fourth quarter across multiple industries. Epsilon and the Direct Marketing Association’s Email Experience ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Opinions expressed by Entrepreneur contributors are their own. Every email marketer’s worst fear is that their carefully crafted message will wind up in the spam box before the recipient even clicks ...

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In general, the conversion is the desired action performed by an email recipient. There’s no strict definition of a conversion for a cold email, you define it yourself. It can be the email open, the ...

As digital marketers, we are continually looking for ways to improve conversion. Web analytics tools like Omniture and Coremetrics are great at showing us how visitors move through our websites. We ...

In the past two decades, the average human attention span has reduced to eight seconds. Today we live in an age of “attention recession.” This reduced attention span makes it harder for brands to ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

The company that made sales of more than £30 million in the UK last year is investing in a full programme of behavioural email to boost revenues even further. The highly targeted email programme, that ...