Forbes contributors publish independent expert analyses and insights. I write about transformative work practices for a changing world. We spend countless hours sending emails, crafting responses, and ...

Your email messages may be less than effective for several reasons. For example, your message may get lost in the sea of competing messages, and lengthy messages may not be read entirely or carefully.

Founders often assume email will “just work,” until their open rates tank or they land in spam. Here’s the biggest mistake I see entrepreneurs make – and what to do instead. There’s a reason every ...