Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects ...
According to a study and analysis by Return Path, from subscriber engagement with 199 million messages in 600,000 mailboxes, Email send frequency requires a delicate balance: send too little and leave ...
Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...
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