Newsletters have been a pertinent tool in email marketing allowing companies and brands to connect with their audience in a meaningful way. Email marketing is a vast arena with massive potential in ...

Restaurants and stores want to send you promotional emails – and many of them are willing to sweeten the deal. Provide your email address, and you can get a discount or freebie in return. Because you ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Opinions expressed by Entrepreneur contributors are their own. Have you ever changed the oil in your car? It’s a pretty basic skill that surprisingly few people actually know how to do. If you do, you ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

One way to spread the word about your business is to send out an email newsletter detailing upcoming events, sales and other major happenings. To make it successful, though, you'll need actual people ...

Opinions expressed by Entrepreneur contributors are their own. Whether you have 200 or 200,000 emails, there’s no such thing as having too many contacts on your list. As subscribers come and go, you ...

If you’ve been using email marketing for a while, you might have come across the term segmentation. Before we dive into how to segment an email list, I want you to understand what email segmentation ...