Why Do Consumers Opt-in and Opt-out of Email Marketing? A recent summary report by eMarketer shows that sweepstakes are a primary motivating factor in getting consumers to sign up for email marketing ...

The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Segment your audience before you launch. Choose curiosity and clarity over clickbait. Time it like a campaign, and personalize at scale. Use proof, metrics and social validation. Respect the inbox — ...

In Rogers, et al. v. Rely Home, Inc., et al., Plaintiffs alleged that Defendants violated Section 17529.5 of the California Business and Professions Code (“CBPC”) by “spamming” consumers with ...

To succeed in email marketing, you need a smart strategy. Check out these tips on how to elevate your brand's campaigns. Email marketing is a powerful tool for apartment brands, providing a direct way ...

In the summer of 2019, I was freshly graduated from a small college where I played college baseball in middle-of-nowhere Ohio, with a degree that I’d never use. Thankfully, I had entrepreneurial ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...