ARLINGTON, Va.--(BUSINESS WIRE)--While email has been a mainstay of marketing toolkits for more than a quarter of a century, it continues to evolve based on consumer behavior. Research by Capterra has ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global email users surpassing 4.7 billion, it offers unmatched reach and measurable ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Overview: Email marketing remains one of the highest-ROI digital channels in 2026.Modern platforms focus on automation, personalization, and compliance.Choosing ...

Expanded guide provides a modern framework for SEO, content, paid media, and conversion strategy as digital marketing fundamentals continue to evolve ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...