Opinions expressed by Entrepreneur contributors are their own. There’s a common adage you’ll hear marketers say: Spend as much time promoting your content as you do creating it. It applies to your ...

Effective advertising almost always includes a robust email marketing strategy, regardless of the type of business. Emails are inexpensive to produce, yet they reach a broad audience efficiently.

Loyalty must be earned over time. So perhaps it's not surprising that Men's Wearhouse (www.menswearhouse.com) took a multiyear approach to testing how to move from a pure promotional email stream to a ...

I was recently asked: "Is an email newsletter part of a nurture program?" Usually we think of newsletters as useful devices to keep customers informed and engaged. And that is, in part, a goal of a ...

The humble email newsletter, which became a star in its own right, appears headed back to earth. Credit...Rose Wong Supported by By Benjamin Mullin and Katie Robertson Meta, which owns Facebook, is ...

While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

A common fallacy regarding email programs is that they are self-sustaining. That couldn't be farther from the truth. Your email marketing demands regular maintenance: Consistent attention and a ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Managing customer data is hard work, but that hard work can yield one of the most important assets for the cooperative of the future: the first-party data you own. We often hear from farmer-owned and ...