Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...

Republished on December 25 with the implications of responses to a new U.S. government warning and advice on staying safe on Gmail and changing your email address in 2025. Your inbox is under attack.

Another day, another “feature” turned on in a load-bearing app that you might want to turn off. For Gmail users, there is an automatic opt-in that may allow Google access to your emailed data (think: ...

The United States once again had the dubious honor of being the leading country for email opt-outs in 2024. The U.S. accounted for 84.68% of the world’s unsubscribes, making 2023 -- when the opt-out ...