The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound It’s essential that the copy on your ...

Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Creating and displaying opt-in forms ...

It’s common knowledge that email marketing has many benefits and is one of the best ways to grow your business. Email marketing has a higher return on investment than other channels and is an ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

People want great offers. That's the primary reason they opt-in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, ...

In my December 2010 column, "Email's New Role In a World Gone 'Mocial'" (https://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=142115), I ...

I have been working to encourage more email marketers to integrate email and social for at least five years (and writing about it since 2009). Where are we now in 2013? The results are all over the ...

According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.