Email marketing is a powerful tool that can extend your reach beyond your website and create new sales opportunities. If you simply sell to customers when they happen to visit your site, you have an ...

When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

While current marketing trends seem to be hyper-focused on social media, research shows that good old-fashioned email is still considerably more effective at capturing online leads than popular ...

People want great offers. That's the primary reason they opt-in for permission-based communications from brands, whether in the form of "liking" a brand on Facebook or subscribing to an email list, ...

Opinions expressed by Entrepreneur contributors are their own. Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of ...

View the full release here: "As tracking and re-targeting become more complex, the opt-in stands out as one of the few moments when a brand can earn a direct relationship - with permission," said ...

Opinions expressed by Entrepreneur contributors are their own. But when you build an email list of current and potential customers, you can reach out repeatedly to your prospects with targeted ...