Most marketing emails don’t get read, but businesses are still treating email as their primary relationship-building tool. It’s time for a new approach. Relying on email alone is no longer enough — ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email marketing feels easier, but that can be a trap: Email marketing is far more accessible than it was even two years ago. That’s a good thing, but it’s also why many businesses have picked up ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. You might dread the onslaught of emails that await you in the new year. Rather ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...

New course equips marketers with essential deliverability knowledge to protect sender reputation and improve inbox ...

Nonprofit organizations today have numerous ways to connect with internal and external stakeholders. While digital marketing campaigns involving social media platforms and text messaging have become ...

While email has been a marketing mainstay for decades, it continues to evolve based on consumer behavior. Research firm Capterra has identified three trends that are driving that evolution and offers ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...