Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

Companies seeing a high email ROI must carefully craft and maintain send lists to avoid going to spam folders. Factors affecting spam placement include too many bounces, spam complaints and poor ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

At least 28% of your email list could have gone bad over the past year. Do these simple things to clean it up and stop sending emails into a void. If you worry that your database may be hurting your ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

As a small business owner, you must consider how customers perceive your brand constantly. One way you might damage their perception accidentally and harm your reputation is by foisting an annoying ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...