Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

Email isn’t just a communication channel. It’s a behavioral insight engine, a testing lab and a conversion machine, all in a single dashboard. Email can be a powerful audience microscope and your most ...

Not only is email a cost effective tool that has enabled marketers to cater creatively with a personalised tone of voice like no other medium, but it also allows us to see clearly what works and what ...

Email testing may be necessary, but it must be done right. Here’s a way to switch to objective-led testing for long-term gain.

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Getting your marketing emails into your recipients' inboxes and making sure they actually get read are vital to the success of your email program. You can't guarantee 100% delivery, but you can take ...

Accounting practice management solution provider Canopy previewed three new products that are currently in beta testing, as well as announced new hires, including a new vice president of product.