Volkswagen of America has set ambitious U.S. growth goals and is marketing itself as a German brand people can afford, stressing German engineering and sprinkling in a bit of humor, says head marketer ...

Dr. Ray Ridley, who has been designing and researching power supplies for over 35 years, has created a cartoon series that reflects the current climate in our industry. It's a special day so we ...

Creating stronger customer-brand relationships is a top priority for marketers, which is why storytelling has been a hot topic. I recently came across Andrew Tarvin—comedian, humor speaker, and author ...