Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

A powerful tool for managing ad spend, keyword match types help advertisers tailor their ad campaigns to the most relevant audience, thus bringing in the right traffic and ultimately leading to higher ...

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report ...

An exact match keyword in a Search campaign will always win over PMax. Beyond that, it goes to Ad Rank. We do not block exact match from causing an ad to serve in Copilot, it's just that the odds of a ...

The XMATCH function was introduced to Microsoft Excel in 2021 as an upgrade from the MATCH function. The default arguments in the XMATCH syntax are more intuitive than those in the MATCH syntax, ...

Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...

With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can ...