Do you consider yourself a "creator"? A 2022 Hubspot report (via Forbes) found that 30% of 18- to 24-year-olds and a full 40% of 25- to 34-year-olds consider themselves content creators, with ...

Sara DeCoste is the Chicago- based SVP, treasury sales manager of Illinois Global Commercial Banking at Bank of America Merrill Lynch. Focused on AI, mobility and ecommerce solutions for middle market ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think of it as the polar ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

On Tuesday, Adobe announced a new symbol designed to indicate when content has been generated or altered using AI tools, reports The Verge, as well as verifying the provenance of non-AI media. The ...