Innovation has always been an engine of success for companies. However, coming up with novel ideas can be challenging. The process of ideation requires creativity, experimentation and out-of-the-box ...

Kelly S. Mix currently receives research funding from the Institute of Education Sciences (U.S. Dept. of Education) and has previously received research funding from the National Science Foundation, ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I share and mindfully explore a newly ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related posts: 5 things to keep in mind when you hear about Gen Z, Millennials, ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...