What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Take the example of GiveCampus, a fundraising platform for nonprofit educational institutions and a 2023 Inc. 5000 honoree. GiveCampus’s software offers to help schools fundraise, with features such ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

“To be like the rock that the waves keep crashing over. It stands unmoved and the raging of the sea falls still around it.” These words from Marcus Aurelius describe well what Viktor Frankl did in ...

Traditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus. While ...

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a family.” ...

Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

The Air Force Academy has rolled out a new mission statement that drops the word "educate" and adds in a focus on winning wars. The statement was posted recently on the academy's website without ...