Thanks to the quarantine and not having much else to do, my husband and I recently sat down to watch the premier of Amazon’s Making the Cut, a reality competition show hosted by Project Runway alumni ...

In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it ...

I attended Google Marketing Live (GML) 2024 at Google’s Mountain View headquarters, and it was quite an experience. I witnessed firsthand the array of new product launches and updates that Google ...

When was the last time you saw your favorite brand while binge-watching a series on Netflix? The answer is probably the last time you sat down to watch TV. Product placement has been a staple in ...

Connected TVs have revolutionized video consumption and transformed the digital advertising landscape. And as we’ve seen over recent years, an increasing number of streaming providers and broadcasters ...