Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

ROI measures return on cost or equity in real estate, aiding investment comparisons. Using leverage in real estate can greatly increase ROI by considering invested equity. As property risk and efforts ...

Cloud computing is right about at the same place today as the Web was in 1997. “Large potential, a huge market, but at the same time a lot of hype, a lot of uncertainty,” said M.R. Rangaswami, ...

This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you ...

You’ve deployed the technology. Now it’s time to gauge the payoff. In many organizations, winning support for your initiatives from senior management means demonstrating the ROI of your IT ...

The numbers don't lie: The International Coaching Federation (ICF), in partnership with PwC, estimated global coaching revenue in 2019 to be $2.849 billion—a 21% increase from 2015—and a practitioner ...

Many organizations have experienced atrocious ROI for generative AI efforts, but that’s because they’ve been thinking the wrong way about both genAI and the kind of ROI they can expect from it. When ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Managing finances is more than just bookkeeping and cutting ...