One of my favorite quotes about strategy comes from Harvard Business School's Michael Porter: “Strategy is about setting yourself apart from the competition. It’s not a matter of being better at what ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

If you’re on #TherapyTok, you might’ve heard of a buzzy new term circulating around: the gray rock method. But what you don’t know is you’ve likely already used this communication strategy in numerous ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Communication allows us to express our thoughts, share information and connect with other people. From sending a quick text to chatting with a friend over coffee, you are interacting with the people ...

Dive into the essentials of communication during mergers and acquisitions, where clear, consistent messaging is key to building trust with employees, customers and investors. Effective strategies for ...

If you’re on #TherapyTok, you might’ve heard of a buzzy new term circulating around: the grey rock method. But what you don’t know is you’ve likely already used this communication strategy in numerous ...