Nutshell reports that successful email newsletters focus on audience value, segmentation, and precise performance metrics, ...

To be successful, email designs must constantly evolve to meet the shifting needs and behaviors of consumers and adjust to email platform changes. Best practices are always changing, so Responsys has ...

Emails written in HTML can include graphics, and designing these graphics requires special care. You probably want the graphics to reflect the look of your website and the feel of your brand, but you ...

While e-commerce website visitors can often be high-potential leads, many engage in “window shopping” and leave without making a purchase. Email pop-ups can help bridge the gap between casual browsing ...