Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

Google makes substantial changes to its search algorithms several times a year. The most recent was the helpful content update in August. According to Google, the update will "ensure people see more ...

As much as facts are the core of an excellent marketing strategy, it would be amiss not to mention how important emotions are in the field. Customers tend to prefer companies they can develop a ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. MG Empower founder and president, Maira Genovese, explains how ...

As a marketer, do you get the feeling that you are not able to retain the attention of your audiences as you used to? Do you feel like your audiences are tuning out your messaging? Do you wonder why ...