Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: Considering the differences between a questionnaire that respondents ...

Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, we will ...