Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...