WhatsApp released a business API for chatting with prospects through Facebook ads. Here's what marketers need to know. Marketers are always trying to understand knowing where their customers play and ...

Facebook may be sidling away from ad tech, but it’s cozying up to marketing automation through a smorgasbord of APIs. At its F8 developer’s conference in San Jose this week, Facebook rolled out the ...

Facebook doesn’t want your company to get burned by shady “social media gurus”, so today it expanded its Preferred Developer Consultant program into the new Preferred Marketing Developer program which ...

Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Facebook and Apple grew closer today as mobile app install ads in Facebook for iOS 6 now allow users to download apps from the App Store via pop-up instead of interrupting users and forcing them to ...