After writing a couple of columns about the advantages of creating a Facebook business page, I thought I should tell you how to go about doing so. This won't be a detailed technical tutorial. Some ...

A username for a Facebook page is simply another term for a customized URL. In the same way as happens with individual personal pages, you can claim a name and make it part of the website address that ...

An icon in the shape of a lightning bolt. Impact Link Unlike the name that displays on your Facebook page — your display name, in other words — a Facebook username operates relatively unseen in the ...

Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now ...

You can create a Facebook business page to grow your brand and expand your reach. It's easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.

While they may not be as trendy as they once were, a well-crafted real estate agent Facebook page is still the best way to generate leads on social media. Your Facebook page can help you build your ...

Having a lot of fans may not increase sales immediately, but it should at least increase the strength of your brand through reputation management, improved customer support, and the conversion of fans ...

Forbes contributors publish independent expert analyses and insights. I study social business, collaboration, and digital innovation. After writing a couple of columns about the advantages of creating ...