THE sneaky reason why McDonald’s makes you order from a self-service machine has been revealed – and it’s not to save time.

Fast food might come in a paper bag, but the service can still make or break the meal. Based on the 2024 American Customer Satisfaction Index, which surveyed U.S. consumers between April 2023 and ...

Americans have a lot of choices when they want to eat out, whether it be at a fast-food chain or a full-service restaurant, with customer satisfaction being a significant factor in where they go. A ...

How restaurants and retailers use behavioural science to get us to increase our spending.

These days, customers who visit a restaurant to pick up a carryout order, or even a fast-food drive-thru, may be greeted by a prompt on the screen asking how much they'd like to tip. In some cases, it ...