The recent Facebook news of its data being comprised is a great reminder of how important it is for businesses to own the platform in which they communicate to their customers. In many cases, that’s ...

Plenty of people talk about the power of building an email list of customers, prospective customers, and connections. Email lists typically outperform social in terms of response rates and conversions ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

­In May 2009, I sent an email to a friend. I’d been posting book recommendations on my website for the last couple years, but what did he think of the idea of doing it as a monthly email instead? It ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...

Find My Friends was not the first location-sharing app when it was introduced in 2011, but by being a first-party solution, it saw incredibly widespread support. So much so that Apple just went ahead ...