First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all. While marketers can breathe easy now, the industry still has every reason ...

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, ...

Opinions expressed by Entrepreneur contributors are their own. Precision wins when you know the household, not just the individual Real conversations reveal real purchase intent and drive smarter ad ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over traditional tracking methods.

Every time you visit a website, you're asked to accept cookies. Most people click “I agree” without giving it a second thought. But those little pop-ups aren't just annoying; they also open doors to ...

Cookies can be helpful some of the time, but not all of the time On most days, you probably find yourself browsing your favorite sites, reading the news or perhaps looking up recipe ideas or comparing ...