Gen Alpha is predicted to repeat millennials’ biggest fashion misstep—and Threads users are already bracing for it.

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Every family has one. Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what ...

If you're a marketer looking to impact and engage Gen X, Millennials, or Gen Zs, you'd better ask yourself how well you know the Gen Alphas living with them.

"There’s mansplaining and then there’s teensplaining," commented one social-media user after the mother's post.

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

A new slang word, "Choppelganger," is being used by Gen Z and Gen Alpha to describe someone as the less attractive version of ...

How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers at Attest conducted a nationally ...

She debuted a short 'n sweet transformation on 'SNL.' ...