Known as the "latchkey kids," this generation was defined by a unique blend of independence, cynicism, and a profound self-reliance born from a childhood less structured than those that followed. The ...

But will they be EREVs? Well, it’s complicated.

We found that Harry Potter fans tend to be more accepting of those who are different, to be more politically tolerant, to be ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. Gen Z is rewriting the definition of career success, and their ...

Brianna White’s daughters were just toddlers the first time the Amazon catalog arrived at their house. It was part of their usual mail delivery — they weren’t asked to subscribe, nor was it preceded ...

Dear Mexican: Why is it that many first-generation Latino students are so quick to judge and alienate second-generation students just because their parents went to college and are able to afford a ...

Jase Richardson always had one of those mini basketball hoops in his house and always envisioned playing in the NBA like his father did. But he does not view Jason Richardson, who played 14 seasons in ...

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

The kids are alright—or are they? Here's why every generation looks at the world, and each other, differently. I’m a late Gen Xer, and completely identify with that label. As teens, we listened to ...

Add Yahoo as a preferred source to see more of our stories on Google. Target toy runs, Amazon orders and Sephora shopping sprees: how Gen Alpha is filling their cart. (Photo illustration: Jay Sprogell ...