Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

In 1597 when Sir Francis Bacon famously said, “knowledge itself is power,” he probably had no idea how true his words would prove to be. In the 21st century, knowledge in the form of data certainly ...

Prescriptive analytics is nothing short of automating your business. This was the silver lining as we explored the complexities of prescriptive analytics in our guide. While a lot of that complexity ...