Google has rolled out new AI-driven ad tech offerings focused on what the tech company has identified as the four key behaviors of consumers: streaming, scrolling, searching and shopping. Executives ...

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

Google’s publishing partners have a more ways to monetize content beyond traditional ads using Google Ad Manager. Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can't ...