Google Ads is refreshing the interface for the conversion actions and conversion setup process. It is a new step-by-step process that is much easier to use than the old version. Saquib Syed who ...

Google Ads is now letting users set up conversion tracking during the campaign creation process. Previously, users had to set up conversion tracking after setting up a campaign, which may have made it ...

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys. Driving the ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...