Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...

Learn how Google Ads' AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools. Earlier this year, Google introduced ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...

The article emphasizes moving beyond vanity metrics to provable business results, crucial for CFOs. It champions full customer path analysis and incrementality testing, now more accessible thanks to ...

Google DeepMind CEO Demis Hassabis says Google doesn't have any current plans for ads in Gemini, as OpenAI moves toward ...