Google Ads announced that it is now easier to create sub-manager accounts. You can now create these sub-manager accounts from within your existing manager accounts, in addition to where you created ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...

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Google introduced "automatically created assets for responsive search ads" to combat creative fatigue and improve ad performance. These assets use content from landing pages, existing ad copy, and ...