New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google Ads has announced a series of updates to Performance Max campaigns. The enhancements give advertisers more granular control over their campaigns, improve customer insights, and manage budgets ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of ...

Independent SEO consultant Shaun Savvy helps Buffalo and nationwide businesses increase visibility across Google, AI ...

I’ve worked with Google Ads for almost 15 years. When I started working in search engine marketing, Google was a great partner that cared about helping brands succeed. Those were the good old days.

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...