There’s a lot to be said for going back to basics and reviewing what data you have in Google Analytics. Take a fresh look at your goals at least twice a year and use the tips in this post to ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

For a completely free tool, Google Analytics packs in an amazing amount of data-driven information for anyone with an interest in web traffic stats. Since practically anyone dealing in digital content ...

The Audience Overview report is the first page we see upon opening our Google Analytics. But what do all these numbers mean, and why should we care? Below I’ll spotlight each metric and what you need ...

Learn how to filter out referral spam in your Google Universal Analytics and Google Analytics 4 accounts, to protect the integrity of site data. Referral spammers have been making their way into our ...

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and ...