Getting your Trinity Audio player ready... Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

On its Analytics blog, Google has announced its new Cost Data Import Tool for calculating ROI from any digital source: email, social, paid search, organic search, display ads, and affiliate marketing.

Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue ...

To ensure greater consistency with Google Ads, GA4 is replacing conversions with 'key events' for behavioral analytics in its reports. Google Analytics is shifting from tracking conversions to using ...